Social Media Marketing

How Hotel Owners Can Use Social Media

How Hotel Owners Can Use Social Media

Facebook, Instagram, and Twitter are three of the top social media sites that millions of users participate on every single day. These sites are filled with people connecting with others and business owners and entertainers looking to make a name for themselves. Businesses that are already established also use the sites for advertising and other purposes. If you’re the owner of a small hotel and want to make your property known in the community, social media has the power to take your company to the next level.

Special Deals

Customers want to save money when booking a hotel. While it is important to offer a great rate every day, nothing is better than providing customers with special deals and coupons. An even better offer than your already low price for customers who take the time to find the deal is a nice way to show guest that you are a hotel that cares. It might also benefit your hotel to create a loyalty program that customers can join to score free nights or other rewards.

Share Property Photos

Instagram is the best place to post photos, but their hotel owners have a free forum to post pictures of the hotel rooms, the outside of the property, the pool area, guest room, and other areas of the property that visitors want to see. It is these photos that help visitors decide if they’ll stay at your property if they like what they see. You can learn how to get more likes on Instagram once you start uploading these enticing photos (and maybe even buy followers.)

Travel Information

Travellers want to know more about the community. Why not create a blog to provide them with this information? They’ll appreciate the time that you’ve taken to help with their vacation/travel needs since they have information at their hands. You can provide details about landmarks in the area, local attractions, best times to travel, local restaurants, etc. Post your blog links on your social media and watch as it is shared time and time again.

Property Information

What does your hotel offer to guests? It’s important to provide this information on social media because it is one of the first places people will start their search to learn more about your property. People want to know if there are smoking and non-smoking rooms, if breakfast is included, and more about the cancellation policy. They want to know what’s inside of the room, and the amenities they get. Give them these details for more excitement about your hotel.

Hotel owners can use all of the social media sites out there to advertise their property and attract more guests to stay with them while they’re in town. The ideas above are just a handful of the many ways to use social media to your advantage. Put these ideas to work with your own creative ideas and you can build an amazing hotel with the use of social media sites.

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